About

Built by coaches. Wired for the business of coaching.

DaVinciMotionLabs exists because there's a stubborn gap between the way great coaches think about training and the way software makes them run their business. We're closing that gap.

Our mission

Make the best coaches, the best-run coaching businesses.

Coaches spend years mastering movement, pedagogy, and programming. Then they end up spending half their week wrestling with spreadsheets, Stripe, DMs, and PDF exports. That's the problem we work on.

DVML is the operating system for a modern coaching business — programming, delivery, community, and monetization in one product. Because when the tooling stops fighting you, you spend more time doing the work that actually matters.

Photo / team

Principles

What we build for, and what we won't.

Coaches own the athlete relationship

We're the tool, not the platform between you and your athletes. No feed-shaping, no in-app upsells to competing coaches, no walled garden. You keep the relationship.

Programming is a first-class primitive

Not a rich text field. Not a PDF. Not a shared Google Doc. Programs are structured — tracks, levels, cycles, scoring — so the app can actually help.

Money flows to the coach, not the platform

Athlete payments hit your Stripe account. DVML charges you for the software — not a middleman cut of every transaction.

“We built DVML by running EmomCo on it every day. Every rough edge annoys us before it annoys you.”